Wacipi

Photographing culturally important events can be daunting, especially when doing so as a spectator rather than hired professional. This was the case when the family attended the Shakopee Mdewakanton Sioux Community Wacipi (powwow) in Shakopee, Minnesota this summer.

My first goal when photographing any event is to be respectful to the hosts and to the event itself. In most instances where I’m hired, etiquette is straightforward–or at least familiar to me–at this point, having worked professionally for so long.

The Wacipi has something for all the senses–music and singing from the drum circle, the spectacle of the dances, the smell of the food. It was also unlike anything I had ever encountered, and I found myself hesitant to make pictures. Was it “my” place to do so? After some encouragement from a participant, I found my little spot at the side of the arena, in the shadow of a trash can, and started making pictures.

A New Corporate Brand

Every once in awhile we need to mix things up a bit–although in this case it’s more of a cleaving in two. After a bit of thinking about it I’m shifting most of my corporate, association, and client-direct work over to a new brand, Lux Umbra*.

Same company, same cameras, same goofy face. But, with an interface geared more towards communications and marketing professionals for Fortune 500 companies, law firms, associations, and non-profits. It will have a focus on “real people doing real things” and will also include a bit of video capture.

As you can imagine, there will naturally be some overlap. My approach to photographing someone building a campfire isn’t that different than documenting someone working on their computer so it stands to reason that some images might work well in both spaces.

Matthew Rakola Photography, which has always been registered as Lux Umbra, LLC, will become more focused on advertising, editorial and personal work. In the coming months you’ll find new work, but a more unified overall aesthetic.

Whether you find me here or there, you’ll still find a commitment to great imagery, attentiveness, and leaving the location cleaner than when I found it.

As always, hit me up with any questions or comments.

Matthew

* “Lux Umbra” is Latin for “Light Shadow”. These two elements are the basis for all of the visual arts.

Horseback Riding

A little spring break vacation at Pleasant Pines Stables in Columbia, PA.

Adventure School

Last weekend the family headed down to Mountain Shepherd Adventure School in Catawba, VA. Adjacent to Jefferson National Forest and the Appalachian Trail, Mountain Shepherd sits on 100 beautiful acres of mountainous forest. Here, owner Dina Bennet teaches students of all ages about everything from basic hiker safety to wilderness survival. Interwoven into the shelter building, fire starting, bug eating (!), water gathering, signaling and more is the most important lesson of all–both in the woods and back in civilization–maintaining a positive mental attitude. Keeping yourself alive starts with keeping your head.

Oh, and the cute pups, comfy lodge and s’mores didn’t hurt either!